Tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates.
– of B2B purchasing decisions are made before speaking to a salesperson.
– of sales reps ignore more than half of marketing’s leads.
Sales and marketing teams use multiple and separate platforms and tools to track customer interactions and update opportunities.
Both sellers and marketers often rely on guesswork and intuition rather than intelligent insights when targeting customers and making decisions.
Disparate apps and platforms lack integrations requiring multiple sign-ins and entry duplication.