Marketing automation offers the best of both worlds by increasing productivity while decreasing overhead. Running your marketing efforts through a single, concise dashboard helps your sales reps prioritize their efforts towards the most promising leads.
Customers often leave email marketing unread; it’s no longer enough to rely solely on email marketing to nurture leads.
Sales and marketing teams use different tools to track customer interactions and update opportunities, resulting in siloed customer data.
Marketers often rely on guesswork and intuition rather than intelligent insights when targeting customers and making decisions.
Marketing efforts may require several platforms and non – integrated apps to manage projects and campaigns.
Benefits of marketing automation
Capabilities of marketing automation
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