Digital transformation isn’t about adapting your culture to accommodate technology. Rather, it’s about adapting technology to support the evolution of your organization’s culture. Begin by identifying what cultural changes need to take place to enable deep organizational success, then adopt and integrate technology to make your vision of that success a reality. Let’s take a brief look at some of the bigger obstacles to digital transformation, the key attributes of a digital culture, and several strategies for overcoming the former and embodying the latter.
For many organizations, digital transformation means integrating digital into every facet of the business, making digital the focus of every activity and process. But is that really the right approach? For a growing number of businesses, digital is increasingly being viewed as an enabler of broader business objectives rather than the end state or goal. In other words, many businesses are identifying what cultural changes need to take place to bring about success, and then adopting digital technologies to achieve that success.