The overview dashboard shows key sales, sessions, and conversions data. You can see briefly how your store is performing across all your sales channels, and for any date range. The dashboard shows the most valuable metrics that give you insight into the performance of your store and the behavior of your customers.
Build your online eCommerce platform with Nopcommerce
Seamless and integrated e-commerce platform with your ERP
Use Cases for E-Commerce Analytics
Acquisition reports don’t show converted sales or the amount of orders – just visitors to your website. The data on acquisition analysis include the following:
You can use the data in the behavior analysis to increase sales by arranging your store so that customers can find what they’re looking for, and that in the process they’re encouraged to make additional purchases. This analysis provides insights to your business about how to do the following:
This analysis shows how you can track whether a user has actively removed a product from the shopping cart. You can still track whether a product has been actively removed from the shopping cart . In general, there are 4 predefined statuses that can be passed for a product:
In this analysis, you can gain helpful insights about your customers, including their average order size, average order frequency, average customer value, average customer lifespan and customer lifetime value.
You can use sales reports to see information about your customers’ orders based on criteria such as sales over time, by product or by channel. This chart shows your sales based on the specific site that your customers are coming from. Indicates how the customer who placed an order reached your online store.
Product analytics provides insight into the performance of your products for the time period. This can help you understand who is buying specific products, how those customers came to your store, and how that product has been selling over time.
Site Usage analysis
Want to know which pages keep your visitors on your website the longest, or have the lowest bounce rate? You can see this quickly in this analysis. A few items down in the content menu from your top pages are your top exit pages. This will tell you how many people are arriving and exiting on a page.