Data Loss Happens, Even in the Cloud!
75% of data loss is due to people deleting content accidentally or intentionally. Deleted items in Office 365 will be permanently removed after 14 days. Expanded Office 365 licenses and features offer unlimited retention, but don’t provide a fast, easy way to restore content exactly as it was and where it was so employees can get back on track quickly.
In the absence of a backup solution, if the data can be recovered at all, it can take as much as six engineer hours to recover a single file. Between lost productivity and IT costs, that recovery can be more expensive than an entire year of a backup solution. And recovering an entire folder or mailbox can be off the charts, especially when the recovered data is unstructured.